News THine Introduces a THEIA-CAM™ 13MP PDAF Camera Kit for MediaTek Genio 350 and Genio 500

2023.08.09 Release
THine Introduces a THEIA-CAM™ 13MP PDAF Camera Kit for MediaTek Genio 350 and Genio 500
The Kit Allows MediaTek’s Customers to Integrate THine’s Leading-Edge Imaging Capabilities into AI + IoT Products with Minimal Effort

Santa Clara and Tokyo (August 8th, 2023) –THine Electronics, Inc. (Tokyo Stock Exchange: 6769, “THine”), the global leader in high-speed serial interface and provider of mixed-signal LSI as well as valuable AI/IoT-based solutions, and THine Solutions, Inc., a subsidiary of THine, today announced that THine has launched a THEIA-CAM™ 13MP PDAF Camera, the THSCP101, that provides high resolution image streaming with OLogic’s Pumpkin i350 and Pumpkin i500 Evaluation Kits (EVKs). These Pumpkin EVKs are powered by MediaTek Genio 350 and Genio 500 System on Chips (SoCs), that provide edge processing platforms for AI + IoT systems.
THSCP101 and OLogic's Pumpkin i350

The THSCP101 Kit is designed to interface to the Pumpkin EVKs and is based on THine’s THP7312-P image signal processor (ISP) and Sony’s IMX258 13MP CMOS PDAF image sensor. The Kit includes all items to interface with the Pumpkin EVKs, including a Camera Board in an acrylic case, a Flat Flexible Cable, an Adaptor Board to support 2 CSI-2 ports of the Pumpkin EVK, and an available software driver to stream and control images. The Kit can be easily set up by using a Video4Linux2 (V4L2) driver available at THine to control various video functions and the libcamera middleware stack to integrate in the complete MediaTek Genio SDK. THine’s optimized ISP firmware provides Best-in-Class image quality and ultra-quick autofocus using Phase Detection Autofocus (PDAF) technology. The performance of each Kit is repeatable for use in high volume production due to our production process to characterize the image parameters of each image sensor and calibrate the image signal processing to compensate for variation from sensor to sensor.

All the Linux files and reference circuit schematics can be made available to customers. Also, for customers that require unique image performance features, THine can provide a GUI based software development tool that customizes the ISP firmware. As a result, the THSCP101 accelerates MediaTek Genio platform customers’ time-to-market without expensive initial costs or effort for developing embedded camera systems.

“THSCP101 relieves the design burden for numerous customers of MediaTek Genio series SoCs who require a high-performance embedded cameras,” said Tak Iizuka, Chief Solution Architect of THine Solutions, Inc. “Any scalable integration of high-resolution and high-performance imaging capabilities to an AI + IoT system has been really hard, but not anymore. It must be exciting for MediaTek customers to plug the THSCP101 to Pumpkin EVKs and see the state-of-the-art image quality just in a few minutes.”

“It is quite a breakthrough in our solution offerings,” said Ted Larson, CEO of OLogic, Inc. “We saw many customers who struggled to integrate high resolution cameras. Despite many camera-related components available in the market, it was almost impossible even to perform decent color tuning before going in production.”

“Integrating THine’s established vision system technology into our solution suite adds another advantage to our AI + IoT ecosystem,” said Stéphane Le Provost, Senior Director of Technology at MediaTek. “This kit makes it simpler for customers to include camera systems in their products without having to manage the long and expensive process of developing and producing them from scratch.”

THSCP101 Key Features
  • Compatible with OLogic’s Pumpkin i350 and Pumpkin i500 up to 2 cameras each
  • High Resolution Choices including but not limited to 13MP, 4K2K, and 1080p, YUV or JPEG.
  • Ultra-Quick Autofocus (PDAF)
  • Best-in-Class Image Quality with well-optimized Auto White Balance and Auto Exposure
  • Perfect Unit-to-Unit Image Quality for High Volume Production
  • Single 1.38” x 1.38” (35mm x 35mm) Camera Board

About THEIA-CAM™ Family
The THEIA-CAM™ family of kits address wide-ranging camera applications including but not limited to AI + IoT devices, AR Glasses, Barcode Reading Devices, Biometric Devices, Bodycams, Document Scanners, Machine Vision systems, Medical Scopes, Microscopes, Surveillance Cameras, Vision Assistance Glasses, and Webcams. THSCU101, the first Kit in the family, is a 13MP PDAF USB Video Class (UVC) Camera.

About OLogic’s Pumpkin i350 and i500
The Pumpkin i350 and i500 EVKs are an Edge AI platform designed for mainstream AI + IoT applications that require vision and voice edge processing, such as facial, object, gesture, motion recognition, LPR, voice activation and speed recognition, sound isolation, bio-tech and biometric measurements, and more. Built on the success of our high-end Pumpkin i500, the new i350 is a lower cost, mid-range performance platform that enables engineering teams to design for wider market adoption use cases such as door entry systems, personal gym trainers, child sleep companion robots, and much more.

The THSCP101 is available for purchase at OLogic’s online store and Digi-Key.
➢    [OLogic]
➢   [Digi-Key]

About THine Electronics
THine Electronics Incorporated is a fabless semiconductor manufacturer that provides innovative mixed signal LSI and analog technologies. The technologies provided include V-by-One® HS plus, LVDS, other high-speed data signaling, ISP, timing controller, analog-to-digital converter, power management, and drivers for LEDs/motors as well as AI/IoT/M2M solution through Cathay Tri-Tech, Inc.
THine is headquartered in Tokyo, and has subsidiaries in Taipei, Seoul, Hong Kong, Shenzhen, Shanghai, and Santa Clara. THine is listed on Tokyo Stock Exchange under the security code of 6769.  For more information, please visit

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