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CEL and THine Electronics announce a partnership for advanced video transmission and signal processing solutions


Santa Clara, CA (March 17th, 2016) and TOKYO (March 18th, 2016) – California Eastern Laboratories (CEL) and THine Electronics, Inc. (Tokyo Stock Exchange/JASDAQ: 6769) today announced a partnership for introducing THine’s advanced video transmission and image signal processing solutions to customers in the Americas. THine’s products usher in new generation capabilities for consumer and mobile devices as well as industrial and automotive applications. CEL will provide local design expertise, leveraging THine’s proven technology, promising product roadmap and commitment to customers’ success.

“These are very exciting additions to CEL’s communication semiconductors portfolio,” said Paul Minton, President and CEO of CEL. He went on to say, “Our collaboration with THine Electronics broadens CEL’s offerings to address needs across IoT and high bandwidth video and data communications. It increases our ability to help customers across many applications. In general, THine’s solutions reduce cost, enable higher bandwidth and are easier to integrate than today’s alternatives.”

Kazutaka Nogami, CEO of THine Electronics added, “We are truly excited at THine to add CEL’s extensive experience at selling and marketing semiconductors in the Americas.” Mr. Nogami also stated, “Many leading companies have located design centers in the Americas. CEL’s long experience with Japanese suppliers provides easy entry for us to support those design locations.” He concluded with, “Through CEL’s strong support of our industry-leading products, we expect to grow our design wins in the Americas substantially.”

In closing, Mr. Minton stated that, “THine Electronics brings us outstanding products, solid technology and a strong commitment to support customers in the Americas. As word gets out about their solutions, more and more customers will seek them out. And we are ready to help!  For convenience and ease of access, the THine interface products with evaluation boards are already available at Digi-Key.”

Contact Us
California Eastern Laboratories
Sergio Almanza                           +1 (408) 919-2283 or sergio.almanza@cel.com
Jeremy Dietz                              +1 (408) 919-2228 or jeremy.dietz@cel.com
THine Electronics, Inc.
Yasuhiro Takada                          +81 (3) 5217-6660 or ir@thine.co.jp
Information can also be found on our website at cel.com.

About CEL
California Eastern Laboratories (CEL) offers a wide range of solutions for communications and IoT applications.  CEL sells signal processing, wireless and optical devices as well as the Cortet™ and MeshConnect™ family of radios, software, mobile applications and cloud services.  CEL is active in many industry bodies including the Bluetooth SIG, ZigBee Alliance and Thread Group. With 60 years of experience, CEL provides customers with hardware and software that simplify designs and reduce time to market. CEL supports customers through sales offices, sales representatives and distributors worldwide. Visit us at http://www.cel.com/.

About THine Electronics
THine Electronics Incorporated is a fabless semiconductor company that provides innovative mixed signal LSI and analog technologies such as V-by-One®HS, LVDS, other high-speed data signaling, timing controller, analog-to-digital converter, ISP, power management and drivers for LEDs and motors in growing niche markets for our customers’ solutions, targeting strategic markets in flat screen TVs, smart phones, document processing, amusement, industrial application, and automotive markets. THine is headquartered in Tokyo, and has subsidiaries in Taipei, Seoul, Hong Kong, Shenzhen, and Shanghai. THine Electronics is listed on JASDAQ of Tokyo Stock Exchange under the security code of 6769.  For more information, please visit www.thine.co.jp/en/.
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